Communication Packages

• Developing a comprehensive public relations strategy and plan
• Defining local media presence direction
• Defining international media presence direction
• Preparing and developing the media plan
• Publishing calendar
• Identifying and developing local media campaigns
• Identifying and developing international media campaigns
• Creating and developing creative journalistic and media content in Arabic
• Creating and developing creative journalistic and media content in English
• Translation services from Arabic to English and vice versa
• Design
• Local media publishing
• International media publishing
• Periodic reports (monthly / annual)
• Managing a TV interview (local or international)
• Managing a radio interview (local or international)
• Managing a press interview (local or international)
• Managing social media accounts
• Managing communication with influencers and opinion leaders
• Improving and developing website content

Current situation analysis:

• Identifying challenges
• Desired state
• Reviewing documents and records
• Media surveys
• Reputation monitoring and sentiment analysis
• Analyzing the entity’s current positioning and assessing current image perception
• Analyzing current approaches, messages, and channels used

Developing the corporate communication & reputation management strategy:

• Defining objectives
• Defining target audiences
• Defining messages (strategic, targeted, tactical)
• Defining performance measurement indicators (KPIs)

Preparing and developing execution and activation plans:

• Developing the annual / monthly calendar
• Preparing communication campaigns
• Identifying suitable channels
• Developing activity and initiative cards
• Sentiment analysis and impact measurement reports

Implementing communication activities:

• Identifying needs
• Content development
• Design
• Defining publishing mechanisms and management
• Publishing / final execution
• Media monitoring reports

Services:

• Developing a media crisis strategy
• Defining the primary objective
• Key communication messages
• Communication content themes
• Defining escalation levels
• Defining work methods and mechanisms
• Reputation monitoring and sentiment analysis

Types and ways to resolve media crises:

• Immediate and direct response
• Medium term management
• Long term management

Execution plan:

• Real time monitoring mechanism
• Monitoring and follow up mechanism
• Monitoring and response report templates
• Official statement templates
• Identifying likely crisis topics, potential solutions, and crisis level
• Developing ready made communication messages for each potential crisis
• Developing initial press releases for major potential crises

Current situation analysis:

• Analyzing the current situation (challenges – desired state – documentation)

Developing and preparing the internal communication strategy:

• Defining objectives
• Segmenting target audiences
• Defining messages by audience segment
• Defining performance measurement indicators (KPIs)

Execution and activation plans:

• Developing the annual / monthly calendar
• Preparing communication campaigns
• Selecting the annual theme (based on organizational priorities)
• Identifying suitable channels
• Developing activity and initiative cards
• Impact measurement mechanism

Execution:

• Identifying needs
• Developing written content
• Design
• Publishing / final execution
• Impact measurement reports

Scope of Work Table

• Media appearance schedule
  • A simplified monthly schedule with date and time
• Content themes
  • A file containing the content keywords to be published
• Writing social media content
  • Monthly social media content writing (Arabic)
• Managing social media accounts
  • Manage 2 personal social media accounts
• Monthly media consultations
  • Provide media consultations and answer all inquiries
• Simple monthly report
  • Prepare a simplified monthly report of published content

Minimum duration for this package: 3 months

Scope of Work Table

• Initial media appearance analysis
  • A simplified analysis of the individual and their social media presence
• Simplified media appearance plan
  • A simplified media appearance plan
• Content and appearance dossier
  • A file containing the content keywords to be published
• Social media content development
  • Monthly social media content writing (Arabic)
• Managing social media accounts
  • Manage 3 personal social media accounts
• Monthly media consultations
  • Provide media consultations and answer all inquiries
• Monthly report
  • Prepare a monthly report of published content
• Producing graphic designs
  • Provide design services for social media posts
• Response management
  • Manage responses on X platform

Minimum duration for this package: 3 months

Scope of Work Table

• Study of current media situation and development areas
  • Comprehensive analysis with detailed recommendations for improvement
• Media appearance strategy
  • Build a detailed media appearance strategy
• Content and media appearance dossier
  • A file containing the content keywords to be published
• Media content dossier
  • Build a methodology for content preparation and keywords
• Developing a publishing calendar and plan
  • A detailed monthly publishing calendar
• Writing social media content
  • Monthly social media content writing (Arabic and English)
• Managing social media accounts
  • Manage personal social media accounts
• Monthly media consultations
  • Provide media consultations and answer all inquiries
• Managing media crises and providing periodic reports
  • Build and execute a crisis management plan and monitor public opinion with reports
• Managing responses and monitoring performance and engagement
  • Operational management of accounts and responding to inquiries
• Managing and producing press articles
  • Write a monthly press article
• Press interview
  • Prepare and execute a press interview on a coordinated topic
• Producing graphic designs
  • Producing graphic designs for posts, national days, holidays, and occasions
• Periodic monitoring reports
  • Monthly monitoring reports with performance, engagement, and recommendations

Minimum duration for this package: 6 months